Video Production Industry Insights

What You Need to Know About Drone Video

Everybody loves drones. They’re cool and fun. Video captured with a drone is mesmerizing and engaging. Having a drone in the professional video ...

Video for Social Media (part 3 of 3)

POSTING AND MEASURING PERFORMANCE

Video for Social Media (part 2 of 3)

Video for Social Media (part 1 of 3)

START WITH STRATEGY This is the first installment in a three part series on video for social media. For this series of blogs, I’m joined by Jennifer ...

Tips and Tools for Developing Video Content

Let's say you're ready to create video content for your organization and have lots of ideas, but aren’t sure where to start. We always recommend ...

Client Shoot Prep Checklist

Hiring a professional crew to capture content at your organization is expensive and can be intrusive. If things go wrong, time could be wasted and ...

Our Process for Creating Live Action Videos

Every video project is a little different, but over the years we have developed a tried and true process for creating live action videos.

Video Terms to know

The video business, like any other, has it’s own unique nomenclature. In this article, we’d like to share with you some of the more common ...

The Power of Recruiting Videos

At Mastcom, we’re getting asked a lot more about employee and student recruiting videos, one of our agency’s specialty areas. We believe there are ...

Tips for Being Interviewed On Camera

Here are a few things to keep in mind while being interviewed for video:

How Much Does a Video Cost?

One of the most common questions we get asked is “how much does a video cost?” It’s one of our favorite and toughest questions to answer. We have our ...

How to Choose the Right Video Partner

For many social media and marketing professionals, professional video production is not something you’re involved with every day. So how do you know ...

How To Get Your Video Viewed by the Right People

When comes to promoting your videos, there are many options available. The choices can be overwhelming. But the big question is where do your ...

How to Decide What Videos to Create

So you’ve decided that your organization needs a video, but the question you must answer is what type of video to create and what is the purpose. ...

508 Compliance, Captioning and Foreign Language

In producing many videos for the State of Minnesota and large corporations, we’ve encountered a growing need to create captions, language versions ...

Questions to Include in an RFP for a Video Project

(Originally published as a guest blog by the National Institute for Social Media www.nismonline.org) The need for video today in business ...

Ten Tips for Shooting Cell Phone Video

Sometimes, a professional crew doesn't make sense to capture a quick, spontaneous video clip. Here are ten tips for making the best of these ...

Our Process for Creating Animated Videos

Every video project is a little different, but over the years we have developed a tried and true process for creating animated videos. The following ...

How to Get Started with Branded Content

(Fourth in a series on Branded Content) Crafting your branded content plan may seem challenging, but we promise that once you sit down and begin ...

Case Studies in Great Branded Content

(Third in a series on Branded Content)

What is Branded Content?

(First in a series on Branded Content) Branded content. It’s definitely a buzzword. However, this isn't just a passing trend – it’s here to stay, and ...

What's the Difference between Branded and Promotional Content?

(Second in a series on Branded Content) Good branded content possesses a few important virtues. The main virtue is value. The branded content that ...

How to Make the Post Production Process as Efficient as Possible

In the video production process, post production is where everything comes together. All of the planning, the asset creation and footage acquisition ...

Top Six Reasons to Use a Professional Video Producer

When you're ready to jump into video storytelling for your business, it can be tempting to use in-house resources who are not video professionals to ...

Seven Must-Have Videos For Any Manufacturer

As a manufacturer, you have a complex story to tell and different audiences that can benefit from these stories: customers, employees, stakeholders, ...

How to use video to communicate your vision

Readers of the bestseller Traction by Gino Wickman and adherents to the Entrepreneur Operating System (EOS) know and understand the importance of ...

The Top Five Overlooked Video Opportunities

There are a few keys times and places where companies should not only consider creating a video but would be missing an opportunity if they didn’t. ...

How to Tell a Compelling Visual Story

Every good visual story, like every good song or written piece has a hook or a technique to grab the viewer, reader or listener’s attention and keep ...

Online Video Drive Sales, Research Proves It

Online videos come in many forms - product demos, expert interviews, testimonials, instructional videos and the list goes on. Videos that convey the ...

Use Video to Show How To Use Your Product

How many times in the last month have you wondered, "How am I going to do [insert task]?" and then turned to Google for an answer? And how many times ...

Where Can Video Content Be Used?

Video isn’t going away. If you’ve wondered where in your business you can best use video, the answer is simple. Everywhere. Video is quickly becoming ...

When Is It OK to Use Copyrighted Material in My Video?

Clients often ask to use copyrighted material in their video projects. But is this OK? What is copyrighted material and what isn’t? How can you find ...

Seven Surefire Ways to Keep Your Video Projects on Budget

While we strive to keep video productions simple, there are certain projects that are more challenging than others. By following these tips, you’re ...

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Mastcom is a Certified Veteran Owned Small Business

Mastcom is a Certified Veteran Owned Small Business

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